About Us

At Alyra™, we believe in bringing back the kind of play that builds real skills, genuine confidence, and meaningful memories.

In a screen-filled world, we wanted to create toys that spark curiosity and connection — toys that keep kids learning, laughing, and proud of what they've made.

Each Alyra™ set is designed by parents and educators who share one goal: making playtime both fun and purposeful.

Our DinoBuilders collection helps children develop focus, patience, problem-solving, and coordination, all while having a blast creating their own dinosaurs.

We know parents want more than another toy that gets forgotten. You want something that lasts, something that teaches, entertains, and creates moments you'll treasure together. That's why Alyra™ toys are:

✅ Safe for little hands – non-toxic, kid-friendly materials

✅ Built to last – durable parts that handle hours of active play

✅ Educational by design – every piece, color, and challenge helps your child grow

Our mission is simple: help families rediscover hands-on play — where imagination thrives, screens fade into the background, and kids feel proud of their creations.

Because every child deserves to build something amazing... and every parent deserves the joy of watching it happen.